Outsourcing content and branding activities can be tricky. It sure does save a lot of time, energy and money while also giving you the benefit of the expertise of an agency. However, choosing the right agency is extremely critical here.
Branding is a core marketing activity. The way people look at your brand defines your company. The benefits of a strong brand are innumerable. Just look at the success of Apple. To put things into perspective, Apple’s brand value is $182 billion. That’s how important brand building is for a company.
Content is one way which helps a brand to define or create an image for itself. Hence, there has to be some synergy between a brands content strategy and branding strategy. Without creating this synergy- you could be wasting all the efforts for all you know.
Hence, a lot of companies have started outsourcing their branding and content work to external agencies. Most Content Marketing Agencies do not offer branding services with Justwords and Lexiconn being the two exceptions.